B2B commerce
strategy
Requirements, business case, journey design and a credible delivery sequence before technology choices narrow the answer.
Plan the platform ↗B2B ecommerce, product systems and platforms
B2B ecommerce
that makes
buying easier.
CODE B2B designs B2B ecommerce for manufacturers and distributors: the product journeys, account experiences and connected systems that let customers buy with confidence.
Where product becomes a decision
The commerce systemProduct dataCustomer accountsCommerce rulesIntegrationsWebOps
Selected case studies
Work that lives
inside real
businesses.
Catalogues, portals and platforms connected to product data, documentation, stock, customers and operations. The strongest proof is not a promise; it is the system at work.
Explore all case studies
Chemical manufacturer
From physical catalogue to a product system
Industrial chemicals · Digital catalogue · Product contentView case ↗
Automotive parts distributor
Parts, technical data and live warehouse stock
Automotive distribution · Connected platformView case ↗
Life sciences distributor
One product catalogue across business units and markets
Life sciences · Multilingual catalogueView case ↗
Animal nutrition manufacturer
Product discovery with public and private documentation
Animal nutrition · Product and document portalView case ↗
Medical technology company
A technical catalogue for medical software
Medical technology · International product websiteView case ↗
Logistics operator
Services, customer access and shipment tracking
Logistics · Customer portal · Operational dataView case ↗01 / What we solve
Complex product.
Clearer route
to order.
Manufacturers and distributors do not need a generic shop. They need a digital product system that explains a range, reflects each customer relationship and gives sales, service and operations one reliable view of the journey.
We bring strategy, experience and engineering into the same conversation: product discovery, account logic, price, availability, integration and continuous improvement.
B2B commerce
Portals &
ecommerce
Dealer, wholesale and customer self-service experiences designed around real roles, rules and account data.
Explore portals ↗Product
discovery
Digital catalogues, product finders, search and configuration for technical ranges and considered choices.
Improve discovery ↗Integration &
WebOps
ERP, PIM, CRM, performance and continuous delivery for platforms that keep moving after launch.
Connect the system ↗The operating system behind a useful customer journey
ERPPIMWooCommerceCRMWarehouse
Technology names are not a strategy. Each decision starts with the product information, commercial rules and customer action that must work together. Use the platform decision framework →
02 / Where we work
Built around
the way your
customers buy.
Every sector carries its own product, channel and compliance constraints. We make the commerce experience fit the decision, rather than forcing every business through the same template.
01ManufacturersComplex products, channels and product information↗02Industrial distributionRange breadth, availability and customer-specific commerce↗03Scientific & medicalTechnical documentation, approvals and specialist discovery↗04Packaging & materialsApplications, samples, configuration and recurring orders↗05Explore all industriesAutomation, equipment, ingredients and more↗
03 / Our method
Evidence before
implementation.
A commerce programme starts with the decisions the platform must help people make, not a preferred stack or a feature list.
- 01Map the operating model
Customers, product truth, commercial rules, systems, exceptions and owners.
- 02Design the buying journey
Discovery, confidence, account actions and the right route to order or sales.
- 03Build the connective tissue
Data flows, integrations, performance, quality assurance and release discipline.
- 04Improve what matters
Use search, behaviour and sales evidence to prioritise the next useful change.
Start with the real constraint
Make the next
commerce decision
easier.
Tell us what you sell, who buys it, where the current journey breaks and which systems own product, price, stock or customer data. We will come back with the right next conversation.
hello@codeb2bcommerce.eu ↗Strategy · product experience · integrations · WebOps